They started with Hindi, from high culture movies, they made it into a language of chapri sadakchap culture. Now even as someone quiet good at classical Hindi, even I find it cringe and have struggled to listen to news in Hindi without getting irritated at the mistakes and Hinglish.
Then they got other languages too. Even good modern movies in southern side or other Industries, sell chapri culture as aspiration now. Younger kids grow up, aspiring to do chapri things, like get drunk and go on road trips. Instead of aspiring to be masters of their crafts or aiming for self control.
Since 2000's, I have seen increasing ridicule amongst younger people, of those who aim for the path of self improvement and self control.
If you will be a loner, then be one for a good reason. Not because of you being born poor or ugly, but because you need to reach a goal. Before you can love others, you must love yourself. And that love has to be earned.
I ask the loners , not to cope. But to embrace it as the gift that it is and rise above.