Ultimately, it doesn't matter what they say about us.
Because they can't stop us.
The smear campaign is more psyOP than an actual tactic. This is the Internet. They can not come to your house, take your keyboard away, and force you to stop emailing Vox advertisers, shitting on Kotaku, funding charities, or telling journos to eat shit. Only you can choose to stop doing those things.
So they lie. And they shill. And they shit on us 24 hours a day around the globe. In the hopes that the sheer demoralizing effect that this would have on a normal person would convince you to stop on your own.
Beating the smear campaign is as simple as saying "fuck you" and going back to work on #GG. It is literally that easy.